Wednesday, February 11, 2009

I've Said It Before, It's All About Relationships

Let me start off by saying that this information can be helpful to men, as well as women. It helps to know the habits of those you talk to and the way they are "wired". Face it, men and women are different, and that is OK.

So here are a few things to key in on when marketing your farm fresh products. This is a lesson for me, as well. I'm a guy, what can I say. But I do work in a retail environment and can attest to what is about to be said. So, here goes...

Women develop bonds through talking to others. Men bond by doing things together.

Women rarely buy impulsively, early on in the decision. Men know what they want before they buy shop.

Don't worry how long it takes to make that first sale to a woman. It is the bond that takes place that will mean more to you and your business than anything. It will mean a bunch in terms of repeat sales and sales to all of her friends.

Some things to consider as y'all get ready for the farmer's market season.

Adapted from the Stockman Grassfarmer form author Mart Barletta "Marketing to women, How to Increase Your Share of the World's Largest Market."

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